
Vietnam Travel in 2025: Why Global Tourists Can’t Get Enough!
Vietnam is emerging as a top travel destination for 2025, as evidenced by a recent surge in Google travel-related searches. The country's appeal is further underscored by record-breaking tourist arrivals and new visa policies, both of which point toward continued growth in the tourism sector.
Global Interest in Vietnam Travel Surges
According to the Vietnam National Authority of Tourism, international searches for Vietnamese accommodations increased by 15-30% from late November 2024 to January 2025 compared to the same period in 2023. The momentum continued into early February 2025, with a 30-45% spike in searches.
The United States leads global interest, followed by Australia, India, Japan, South Korea, Singapore, the U.K., Canada, Germany, and Malaysia. These countries represent Vietnam’s key tourism markets, spanning Northeast Asia, Southeast Asia, Europe, and North America.

Top Trending Destinations in Vietnam
Based on online search trends and visitor numbers, the most popular travel destinations in Vietnam for 2025 include:
- Ho Chi Minh City – The vibrant metropolis attracts business and leisure travelers alike.
- Hanoi – A historic capital blending rich culture with modern experiences.
- Da Nang – A coastal paradise known for stunning beaches and luxury resorts.
- Phu Quoc – Vietnam’s island gem with pristine beaches and high-end resorts.
- Nha Trang – A haven for beach lovers and water sports enthusiasts.
- Hoi An – A UNESCO-listed ancient town famous for its lantern-lit streets.
- Da Lat – A picturesque mountain retreat with breathtaking landscapes.
- Phan Thiet – A coastal city known for its sand dunes and seafood.
- Hue – A cultural hub with imperial history and traditional Vietnamese charm.
- Vung Tau – A seaside getaway near Ho Chi Minh City, perfect for weekend escapes.
Vietnam Welcomes a Record Number of Visitors in 2025
January 2025 marked a historic milestone, with 2.1 million international tourists arriving in Vietnam. This shattered the previous record of nearly 2 million visitors in January 2020. The influx represents an 18.5% increase from the previous month and an impressive 36.9% growth year-over-year.
Government Initiatives to Boost Tourism
To attract even more travelers, the Vietnamese government introduced new visa-free entry policies. As of March 1, 2025, citizens of Poland, the Czech Republic, and Switzerland can visit Vietnam visa-free for up to 45 days. This policy, valid until December 31, 2025, is expected to bring a fresh wave of European tourists.

Vietnam’s Tourism Goals for 2025 and Beyond
With Vietnam’s tourism industry thriving, the country aims to welcome:
- 22-23 million international visitors
- 120-130 million domestic tourists
- VND 980 trillion – 1.05 quadrillion ($38.4 billion – $41.14 billion) in tourism revenue
By 2030, Vietnam’s vision includes attracting 35 million international tourists and 160 million domestic travelers, solidifying tourism as a key economic driver.
Why Vietnam is a Top Travel Destination in 2025
Vietnam’s soaring popularity is driven by:
- Progressive visa policies – Making travel easier for international visitors.
- Affordable luxury – High-quality accommodations, food, and experiences at competitive prices.
- Cultural richness – A blend of ancient traditions, historical landmarks, and modern attractions.
- Breathtaking landscapes – From bustling cities to serene beaches and majestic mountains.
- Culinary delights – A diverse food scene, from street food gems to Michelin-starred restaurants.
Plan Your Vietnam Trip Today!
With global interest at an all-time high and new visa policies in place, 2025 is the perfect time to visit Vietnam. Whether you’re seeking adventure, cultural exploration, or a relaxing getaway, Vietnam has something for everyone.