Da Nang's Department of Tourism, in collaboration with Vietnam Airlines and 12 leading travel companies, has officially launched a shared booth at SATTE 2025, South Asia’s premier travel and tourism exhibition. The event, held at the Yashobhoomi India International Convention and Expo Centre in New Delhi from February 19-21, aims to strengthen Da Nang’s position in the fast-growing Indian travel market.

Speaking at the booth’s opening, Vietnamese Ambassador to India, Nguyen Thanh Hai, reaffirmed his support for deepening socio-economic ties between Vietnam and India, particularly in tourism. This marks the third consecutive year that Da Nang’s Department of Tourism has participated in SATTE, underscoring its commitment to attracting Indian travelers.

Da Nang: A Rising Destination for Indian Tourists

India currently ranks 4th among Da Nang’s top international visitor markets, highlighting the city’s increasing appeal. Huynh Thi Huong Lan, Deputy Director of the Da Nang Tourism Promotion Centre, emphasized that India is a priority market in the city's post-pandemic tourism recovery strategy. She expressed optimism that SATTE 2025 will further boost Da Nang’s visibility and foster strong partnerships with Indian travel agencies.

At the event, Da Nang is actively promoting its MICE tourism (Meetings, Incentives, Conferences, and Exhibitions), golf tourism, and destination weddings, all of which align with the preferences of Indian travelers. Additional marketing campaigns will further enhance Da Nang’s image as a must-visit destination for Indian tourists.

Record-Breaking Indian Tourist Arrivals in Da Nang

Da Nang welcomed over 222,000 Indian visitors in 2024, accounting for 5.3% of all international arrivals and nearly 50% of all Indian travelers to Vietnam. Notably, Indian visitor numbers have surged 13.5 times compared to 2019, highlighting the market’s exponential growth.

Vietnam Airlines Expands Routes to India

Vietnam Airlines, a key partner in promoting travel between the two countries, has been operating 14 weekly flights between Hanoi/Ho Chi Minh City and New Delhi/Mumbai since 2022, with seat occupancy consistently exceeding 80%. To meet rising demand, the airline is set to introduce two new direct routes connecting Hanoi with Bangalore and Hyderabad in 2025. Additionally, Vietnam Airlines plans to deploy wide-body aircraft on the Mumbai–Hanoi route, enhancing connectivity for business and leisure travelers.

SATTE 2025: Strengthening Vietnam-India Tourism Relations

With over 1,800 exhibitors and 1,000 international buyers from 120 countries, SATTE 2025 is expected to attract 50,000 visitors, reinforcing its reputation as South Asia’s largest travel trade show. Da Nang’s participation highlights its ambition to become a premier destination for Indian travelers, strengthening tourism ties between Vietnam and India.