IFF Holdings has officially partnered with Marriott International to open the Arbora, a Luxury Collection Resort & Spa, Quangnam, Danang, along with The Residences at Arbora, both set to debut in the second quarter of 2026. Located between Danang and Hoi An on the scenic Non Nuoc Beach, this development will combine the region’s rich heritage with modern luxury, solidifying its place as a premier Vietnam luxury resort.The resort aims to offer 220 hotel rooms, 12 hotel villas, and 137 residential units (including villas and sky villas), each designed with meticulous attention to detail. The Residences at Arbora will feature state-of-the-art amenities like private pools, cinemas, a wellness center, and an expansive fitness facility, elevating the standards of luxury living in Vietnam. This project reflects a harmonious blend of Vietnamese culture with modern design excellence, showcasing the area’s natural beauty while offering an unparalleled level of sophistication. According to Nguyen Thi Mai, chairwoman of IFF Holdings, the collaboration will "set a new standard in luxury living" and redefine the hospitality landscape in Southeast Asia. Meanwhile, Penny Trinh, Vice President of Mixed-Use Development at Marriott International Asia Pacific, expressed that the introduction of The Luxury Collection brand to Vietnam’s central coast is a significant milestone, enhancing the appeal of the region for global travelers seeking unique, indigenous experiences.In addition to luxurious accommodations, the resort will feature several high-end dining options, such as Hotaru, an Omakase restaurant, and The Last Wave, a beachfront dining venue. Complementing the gastronomic experiences is a dedicated wellness center, spanning over 2,000 square meters, offering holistic therapies and wellness programs tailored to promote health and cultural immersion. The Residences at Arbora will also be a prime attraction for those seeking a more permanent lifestyle upgrade. Designed for guests who want to "check in and never check out," these residences will offer unmatched exclusivity, combining personalized services with stunning views of Vietnam's central coast.This development is set to be a top choice for travelers seeking a Vietnam luxury resort, with its combination of historical charm, modern amenities, and immersive cultural experiences.